How To Turn an Unsolvable Problem Into a Successful Business

Pyx Health founder and CEO, Cindy Jordan, wrote an article for for the Forbes Business Council on how to turn an “unsolvable problem” into a successful business. 

In looking at the wide-spanning history of businesses, most started with an idea to solve a problem. Problem-solving is in itself a business model. Many entrepreneurs seek to solve the unsolvable, where the possibility is endless.

As a serial entrepreneur, I run toward tackling the unsolvable. What does that mean? I like to tackle a seemingly “unsolvable” problem in which the consensus is that a topic is mysterious, too complex and without a dollar value assigned to its impact.